Financial Expertise Tailored to Your needs

Every stage of business growth brings its own financial challenges. At The Pocket FD, I offer services designed to meet you where you are, whether you’re in the early start-up phase, striving to reach profitability, scaling up, or planning an exit. With my expertise and entrepreneurial experience, I don’t just provide financial advice—I help you unlock real, actionable solutions for sustainable success.

Are your business finances keeping you up at night? Let me give you a few ideas of how I can help….

Start-Up Phase: Building a Strong Foundation

Starting a business can feel like a high-wire act, balancing big ambitions with limited resources. My role is to set you up with financial foundations that support your growth from day one, giving you the tools to manage cash flow, understand your cost structure, and make smart, data-driven decisions.

How I Help:

  • Financial Modelling & Forecasting: I create realistic financial models that map out potential revenue and costs, giving you a roadmap to plan confidently.

  • Cash Flow Management: I help you prioritise spending, manage cash reserves, and ensure funds are available when you need them.

  • Investor-Ready Financials: If you’re seeking outside funding, I prepare financials and presentations that clearly convey your potential to investors.

performance phase: Maximising Profitability

Transitioning from a revenue-focused start-up to a profitable business is about fine-tuning your finances. My services focus on identifying opportunities to optimise pricing, marketing and promotions and streamlining spending, so every penny counts toward profitability.

How I Help:

  • Profitability Analysis: I assess your revenue streams and identify where you can enhance margins.

  • Cost Management & Budgeting: With a clear budget, I help you control costs and make efficient, strategic investments.

  • KPI-Driven Reporting: I’ll design and implement the right reporting structure, based on the key drivers in your business. Forget dusty P&Ls focused on the past - the right reporting is future-focused, designed to help you identify specific actions to drive profitable growth.

  • Pricing, Marketing & Promotional Strategy: One of the main ways businesses lose money is through ineffective marketing and inefficient promotions. Together, we’ll build a marketing, pricing & promotional model that aligns with your brand values and customer expectations, driving profitability and repeat business without sacrificing growth.

Scale phase: Planning for Sustainable Growth

Scaling your business is exciting but can strain your resources. I’m here to provide the financial insight that helps you grow sustainably—expanding operations, improving margins, and putting systems in place to keep quality high as you scale.

How I Help:

  • Growth-Focused Financial Modelling: I create growth models that anticipate future expenses and cash needs, helping you plan for each stage of expansion and multi-channel growth.

  • Operational Efficiency: Together, we’ll implement financial controls and processes that minimise risk, maximise efficiencies and enhance profitability.

  • Building your finance team: I can help you recruit, hire and train a scaleable in-house finance team, leveraging technology and the right processes to deliver smart, cost-effective business support. I can also mentor/coach in-house finance managers to help them transition into a more strategic role as your business grows.

  • Funding Strategy: If you’re looking to raise growth capital, I provide the financial frameworks and projections to help you secure the funding you need, on terms that work for you.

Exit phase: Preparing for a Successful Transition

Whether you’re selling your business, merging, or stepping back, an exit requires strategic financial planning to ensure a smooth and successful transition. I work alongside you to maximise valuation, ensure you have the right documentation in place, and manage the transition to ensure the best possible outcome.

How I Help:

  • Valuation & Exit Strategy: I can help you develop the right strategy to maximise your business valuation and help you prepare detailed forecasts and pitch decks, working to position your business for a successful sale or merger.

  • Financial Documentation & Transparency: I can help you prepare a ‘data room’ of essential documents - essential for any potential buyer.

  • Detailed Sale & Transition Support: Whether pitching to investors or undergoing a due-diligence process, I provide the financial support needed for a seamless handover.

Need help with another aspect of your business finances? In my 28 years supporting businesses there’s not many situations I haven’t come across. Why not get in touch and see if I can help.

Why Choose The Pocket FD?

At every stage of growth, having a financial partner who understands the road ahead can be a game-changer. With a background across several several sectors and a hands-on understanding of fund-raising, marketing, pricing, and key metrics, I don’t just crunch numbers—I offer strategic, real-world guidance to help your business thrive, whatever challenges you’re facing.

There are also many advantages to working with a fractional/part-time FD / CFO. Most notably, you only pay for as much or as little of my expertise as you need, plus my services are completely flexible, making it a highly cost-effective solution for your business.

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