How to add a bit of Disney magic to YOUR business
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This week, the BBC has produced a fascinating potted history of the Disney Company, now celebrating 100 years in business and there is a lot we can learn from it about growth and adaptability. It all started in 1923 when Walt Disney and his brother Roy set up a small animation studio in Los Angeles, eventually creating beloved characters like Mickey Mouse. Over the years, Disney expanded into live-action films, theme parks, TV, and sports, constantly pushing the envelope with new technologies and ideas. Even during tough times, like the "dark ages" of animation, Disney bounced back by acquiring companies like Pixar, Marvel, and Lucasfilm, which reinvigorated their brand and broadened their appeal.
Disney's ability to diversify and innovate has been key to its success. From building Disneyland, a place where families could enjoy time together, to launching Disney+, the company has always kept the customer experience at the heart of its ventures. By maintaining a consistent brand that appeals to all ages and expanding into new areas, Disney grew from a small studio into a global entertainment empire that continues to influence popular culture around the world.
Your key takeaways
Innovation and adaptation - Disney’s story is all about embracing change. From bringing sound to animation with “Steamboat Willie” to jumping on CGI with Pixar, they’ve always been ahead of the curve. For any business, keeping up with new tech and trends isn’t just important—it’s how you stay relevant and exciting.
Diversification - Disney didn’t just stick to cartoons. They expanded into movies, theme parks, TV, and even sports! This spread helped them stay strong even when one area hit a rough patch. For your business, exploring different products or markets can provide balance and growth opportunities.
Strategic acquisitions - Buying companies like Pixar, Marvel, and Lucasfilm wasn’t just about getting bigger for Disney—it was about bringing in popular brands and fresh ideas. Smart acquisitions can do the same for your business, helping you grow faster and offer more to your customers.
Brand consistency - Disney is known for its family-friendly entertainment, and they’ve stuck to that vibe across everything they do. Keeping your brand consistent, no matter how much you grow, builds trust and loyalty with your customers.
Customer-centric vision - Walt Disney created Disneyland because he wanted a place where parents and kids could have fun together. By focusing on what your customers want and creating great experiences for them, you can build lasting relationships and keep them coming back.
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